The Dutch family business, which distributes to 52 countries worldwide, has taken Unit 10, totalling 2,346 sq ft on a new 5-year lease to serve its customers across the Midlands and Northern England. The West Midlands industrial estate is perfectly located close to the M5 and M6, providing an easy link to the wider UK motorway network. 

Kerri Cox, Logicor’s Asset Manager, UK, says: “This family run business has a real passion for flowers, always working to discover and secure the best products for its customers, both from Flora Holland and direct from local growers in Holland and many other countries. This new warehouse for Hoek will speed up their distribution across the UK and we are pleased to be able to facilitate their growth needs.”

Hoek Flowers, who recently won the Supplier of the Year Award at the British Florist Association Industry Awards in October, was founded by Peter Hoek, who started his career in the flower industry at 17. A real entrepreneur, having set a flower shop with his brothers in a small town in Holland, he set about expanding their customer base, driving his flowers to the South of France to sell to French tourists. While driving back with an ‘unprofitable empty truck’, he discovered local growers in France selling products not available back home. The buying of these local flowers became the base for the business, which has now been passed to his sons and has grown to become a web shop selling international flowers to an international customer base.

Darren Morrish, General Manager of Hoek Flowers, comments: “Lye Industrial Estate provides the base for us to enable delivery to our customer here in the UK, with the flexibility to expand our warehouse space as our business continues to grow. This new premises will help us to service the midlands and the north particularly, reducing delivery times which is key to our customers, as we supply flowers to independent florists all across the UK”. 

Fisher German and White Rose are retained agents for Logicor at Lye Valley Industrial Estate.